Part 3: Truth in Pricing
In Part 1 and Part 2 in this blog series, I argued that Ontario’s electricity system is a dizzying and intricate mix of direct and indirect subsidies. These subsidies exist because Ontario’s electricity policy has sought ways to deal with issues of equity, reliability and the legacy of past policies. On the assumption that people want to pay as little as possible to maintain this balancing act, the policy has been deferring payment of the bills and shaping prices while seeking appropriate technologies to respond to broader social concerns. In this final post, I question whether an obsession with low prices is serving us well in terms of building an electricity system that promotes environmental benefits, supports a resilient society and recognizes how vital the electricity infrastructure is to the function of our daily lives.
Over the years, there’s been one electricity pricing policy fix after another, as different governments have attempted the intricate balance, until the end result has begun to resemble a bit of a Rube Goldberg machine. A recent article describes this complexity and how the cost waves from these various price and infrastructure policy changes are beginning to pile up on each other, sometimes interfering with the intent of earlier policies. With the FIT review underway, we have the latest add-on to the elaborate pricing mechanism we have built. The key question is what price are we willing to pay for renewable energy, given its potential benefits in reducing greenhouse gas emissions, the improvement in energy security, and the creation of green jobs?
In answering, let’s begin by recognizing that direct and indirect subsidies have become, at least in Ontario, an essential requirement for almost all forms of electricity generation. Let’s also turn down the hyperbole and rhetoric on FIT prices. Critics of FIT should admit that they can’t oppose subsidies per se since almost every generator receives them. What they may be expressing is buyer’s remorse as a result of the arguably high level of subsidies in the current FIT price schedule. FIT applicants would probably temper this view with several reminders, such as: the looseness of the term “high”, the unrealistically low prices that FIT critics quote for newly constructed conventional generation, and the fact that the OPA uses the same basic methodology to set FIT prices that the OEB uses to regulate heritage generation, allowing investors to recover costs and earn a reasonable return on investment. Effectively, the critics are saying either the OPA was snookered on the deal or was pressured to overpay by a government that wanted to quickly implement its flagship green energy legislation.
During the FIT review, suggestions for modifying the FIT have been offered that I believe likely include: lowering the price to reflect declining equipment costs, paying prices that reflect the different costs of power at peak times when demand is high, recognizing that low or zero carbon emissions are produced by FIT generators, and limiting FIT to small scale projects so that the majority of generation is procured through competitive tenders. Government policy makers, conducting the review, are sharpening their pencils and will decide among these and other suggestions received during consultations.
To conclude, I’d like to make a few suggestions for raising price literacy in the FIT post-review period. First, let’s explain the mechanics of pricing and how subsidies operate. Second, let’s do more to explain that the cost of power varies daily, weekly and seasonally. The government made a commendably bold decision to introduce smart meters and time-of-use (TOU) pricing. However, so far the educational approach has been like the instructions one receives with an IKEA purchase – a few diagrams at the time of the semi-annual price update, with consumers left to figure out the rest on their own. In my 2010 energy report, I stressed the need to collect data on the impact of TOU, so that the OEB could set its prices in a way that would encourage more conservation. Even one summer’s worth of data from two of the large utilities (Hydro One and Toronto Hydro) that have activated TOU would be revealing. The analysis of this data would help utilities build price literacy among their customers.
In addition to explaining subsidized prices and dynamic pricing, I also believe we must seriously consider reframing the entire dialogue. The energy narrative can no longer revolve around the message of cheaper prices. The discussion has to embrace rising prices. Should we perhaps even begin to brand electricity as a premium fuel? Think about it before dismissing the suggestion, or treating it as heresy. Our past policies mitigated price pressures by taking on debt and deferring new investment. From 1993 to 2002, prices were frozen slightly below the actual cost of producing power, and from late 2002 until early 2004 prices were capped at 4.3 cents per kilowatt-hour. A similar policy reappeared last year with the Clean Energy Benefit which provides most ratepayers with a 10% reduction on their bills. The effects of those questionable pricing policies on revenue needed for infrastructure now makes it more difficult to undertake the necessary work to decarbonize the electricity sector. I worry that we’ll repeat past mistakes if we continue to educate Ontarians that they are entitled to low electricity prices.
Is it time to stop talking about electricity as a cheap, fungible, bulk commodity that we buy without even checking the price? What if consumers were instead encouraged to think of it as a premium product worth paying for the value-added, as we do for additive-free food, first-class train travel or high-definition television? Electricity is a “refined energy source” created from other primary energy sources like hydrocarbons, uranium, moving water and wind. It makes all the gadgets of our modern life work in a manner that renders the value invisible to us. Many of the electronic products in our homes and businesses that are now second nature to us didn’t exist a generation ago. DVD players, tablets, flat panel televisions, the Internet, server farms, smart thermostats are now integral to our daily routines. There is a growing electrical intensification of our lives due to what Daniel Yergin calls “gadgiwatts.”
Is it time to start an information strategy that doesn’t selectively demonize subsidies, promotes price literacy and markets electricity as the high-value energy source that it is? If we do this, we might also receive a collateral benefit that allows conservation to shine a little brighter. If not, we may continue to oscillate from shock to trance in our attitude to energy prices.
Print This Post


